Welcome back to the Entrepreneurship Series at B Chic University. Up until this week, we’ve discussed many useful tools and strategies to get your business off the ground. Now we’re confronting the biggest obstacle to success. Now that November is wrapping up, hopefully, you’re ready to launch (at least) an introduction to your brand. This is a lot to work on and I know it can get discouraging, but remember why it is so beneficial to have a side hustle.
We’re in our third post of the Entrepreneurship blogging series and I hope it’s been a productive experience so far! Three weeks ago, I prepped you to get your business started, then we narrowed down what side hustle to pursue, and finally, you’ve started to build a brand with a signature name, logo, phrases, and more. But wait, there’s more! Have you heard the phrase, “If you build it, they will come?” Well, that’s only half true and especially in this digital age. You have to promote your services/product like crazy in order to get noticed and business! Not only does promotion, but the right promotion will be key in getting people to learn about your brand and obtain support. And that starts with your “pitch”.
It’s not about what you say but how you say it. That is the basis of your side hustle, and yes it is a commonly used phrase for a reason. If you introduce your idea to someone juuuust the right way, they’ll be hooked. I’ll admit that I’m not the most creative, nor am I the most assertive with promoting my side hustles, but I’m convinced by the results of the effort I put into my branding. It’s all about the consistency. Last time we discussed WHAT you’ll be undertaking and now we’ll consider a few things that will visually REPRESENT what you’re talking about.
Motivation and inspiration can be hard to find when building a new skill. Especially with something so expressive as writing, you look toward life experiences and serendipitous moments to spark your next topic. However, those moments feel few and far in between. I do love sharing on the blog but motivation and inspiration could not be my sole driving factor to keep content fresh and exciting. I came across some great advice and found it applicable to other areas. Most of the time, the solution is the problem. My problem has always been staying consistent. Consistency is also the secret ingredient to successful work.
Big Brother, a summer series aired on CBS annually, is one of my favorite shows on TV. I almost always watch each season in anticipation of the new themes and game play twists. Although this is reality TV, there are some uncanny parallels to the real world. Further, there are many lessons to be learned from the players of the game and how it can further you in the workplace.
I graduated this weekend with my Masters in Arts Management from Columbia College Chicago. I’m still letting that sink in. What an exciting time to be at a crossroads, going from full-time student to full-time employee. Not everything went as planned, but plans unfold the way they do for a reason and in its own season. One thing I did have control over though, was my legacy. Before leaving Columbia, I saw the need for my contirbutions and impact to continue past my graduation. How does one do that? How can you make this work for your own legacy, at school or on the job?
In the spirit of college classes registration, I wanted to share some of my thoughts on registering for the next semester. Each semester there is the onset of anxiety to get into the college classes we desire. The fear is very much so justified. Classes fill up fast, certain people have priority access and darn those required classes!