Welcome back to the Entrepreneurship Series at B Chic University. Up until this week, we’ve discussed many useful tools and strategies to get your business off the ground. Now we’re confronting the biggest obstacle to success. Now that November is wrapping up, hopefully, you’re ready to launch (at least) an introduction to your brand. This is a lot to work on and I know it can get discouraging, but remember why it is so beneficial to have a side hustle.
We’re in our third post of the Entrepreneurship blogging series and I hope it’s been a productive experience so far! Three weeks ago, I prepped you to get your business started, then we narrowed down what side hustle to pursue, and finally, you’ve started to build a brand with a signature name, logo, phrases, and more. But wait, there’s more! Have you heard the phrase, “If you build it, they will come?” Well, that’s only half true and especially in this digital age. You have to promote your services/product like crazy in order to get noticed and business! Not only does promotion, but the right promotion will be key in getting people to learn about your brand and obtain support. And that starts with your “pitch”.
It’s not about what you say but how you say it. That is the basis of your side hustle, and yes it is a commonly used phrase for a reason. If you introduce your idea to someone juuuust the right way, they’ll be hooked. I’ll admit that I’m not the most creative, nor am I the most assertive with promoting my side hustles, but I’m convinced by the results of the effort I put into my branding. It’s all about the consistency. Last time we discussed WHAT you’ll be undertaking and now we’ll consider a few things that will visually REPRESENT what you’re talking about.
After turning to a ton of blog posts and books about finding the perfect side hustle, I found many options that turned over little profit…online surveys, the vague “consulting” tagline, virtual assisting and crafting. So once I found the perfect fit, I was able to put my skills to use and earn more money on the side. I surveyed the landscape, swore off retail forever and secured myself flexible hours. Keep in mind, this took many weeks of contemplation before I acted. I wanted to make sure that my efforts were not in vain and I would yield great results. And then, I went for it. Almost every other week I was taking on a new venture and it was lots of fun too! Some of them fell into my lap while others I sought out.
Christmas around the corner, planning a vacation, eyeing new shoes–you could use some extra money. And I sympathize with you, I can benefit from more money too but we have to work for it!